What am I talking about? I’m referring to an article about Apple Inc. that showcases just what Steve Jobs did differently to create the most successful and innovative technology company ever. There are 10 rules that he broke religiously and the tenth one is Be Insanely Great.
Of course this sounds motivational and well, fabulous. But what in the heckistan does it mean? Here’s an excerpt from the article explaining just what this means.
10. Be insanely great
Easier said than done, sure. But understand that Steve Jobs’ famous boast about Apple is aspirational. A company that believes its products will be insanely great has a shot at making insanely great products.
The company that hems itself in by thinking about next quarter’s numbers, well, you know some words to describe the products they’ll turn out.
Incredibly, there is just so much more that he could have taken on yet he refused! Laser focus. Pretty tough to achieve, yet Steve Jobs did it and the legacy lives on… Be sure to read Adam’s book, Inside Apple: How America’s Most Admired—and Secretive—Company Really Works, to learn more about Apple and Steve Jobs. And watch this cool video too. Just because!
Be sure to read Adam’s book, Inside Apple: How America’s Most Admired—and Secretive—Company Really Works, to learn more about Apple and Steve Jobs.